Three classes. All killer. $25 each. Limited seats!
Saturday, May 9 from 2:00-3:00 PM at the Owensboro Convention Center
• Fred Noe Live: Bourbon & Stories
Join us for a rare opportunity to hear from 7th Generation Master Distiller Fred Noe-the man carrying the Jim Beam name today. Fred will take you inside the Beam family story-what it takes to carry a name like that, the decisions behind the bourbon, and the moments that shaped one of the most recognized brands in the world. He will walk through key Beam expressions-Jim Beam Black, Basil Hayden, Knob Creek, and Booker’s-sharing the stories and decisions behind each one. This is straight from Fred. No script. Real stories, real insight, and a perspective you won’t get anywhere else.
• The Beam Cocktail Experience
Step inside the cocktail program behind James B. Beam Distilling Co. and learn how great bourbon cocktails are actually made. Led by award-winning mixologist Lee Caldwell, this session walks you through three classics-the Old Fashioned, Manhattan, and Boulevardier-while breaking down what makes each one work. You’ll hear the stories behind these cocktails, see how they’re built the right way, and pick up the techniques that separate average from great. This isn’t just recipes. It’s how the Beam team approaches cocktails at a high level-and how you can do the same at home.
• Chicken Cock: Live Bourbon Reveal
Step into one of bourbon’s true comeback stories-and be in the room for the brand’s next big move. Chicken Cock started in 1856, disappeared, and came back with something to prove. This session takes you inside that journey-what it took to bring it back and why people are paying attention again. Then comes the part that makes this class different. Chicken Cock will unveil a new bourbon release live during this session. This is your chance to hear the story behind it, why it matters, and what sets it apart-straight from the source, before the rest of the market catches up. If you want to say you were there when it was introduced, this is your session.
These classes won’t last! CLICK HERE to secure your tickets!
In person or by phone: 270-687-8800